First Look:

Infogin brings optimal Internet experience to ANY mobile device

By Bernard Cole
iApplianceWeb
(08/06/07, 1:54 AM GMT)

You don’t have to pay through roof prices for an iPhone or a nextgen mobile device to get the “real” Internet with the closest possible surfing experience as their PC. What you do have to do is find a mobile service provider that uses the server-based technology.

Promising something different, an Israel-based company -, Infogin - has developed a software package that it claims will do exactly that. If its technology is as good as it claims, it will be one step ahead of many of the other mobile browsing packages now available, where - to put it diplomatically - the mobile user's experience with the Internet does not match that on the desktop.

For one thing, most such browsers cannot handle rich Web functionality nor do they do well at presentation of content that was originally designed for large screen display in the best way possible.

Mobile users typically have to download a client (if such a version exists for their specific mobile phone) in order to be able to surf the Internet. Even then, the content is limited, with only parts of a Web site being available.

Usually, mobile internet users’ most common Web interaction is an error message and an inordinate amount of scrolling around a display configured for a desktop screen to find the bit they are actually looking for.

InfoGin claims that after more than seven years of research and development, InfoGin, its researchers have come up with a technology package that eliminates all of these frustrations.

InfoGin's approach, company executives said, is based on the fundamental insight: in order to automatically adapt Web content to any mobile device - such as: PDAs (HTML),i-Mode (i/cHTML), WAP 1.X (WML 1.X), and WAP 2 (WML 2.0) - there must be a content analysis phase to understand the visual aspects of the Web page first.

The InfoGin platform is an entirely server-based solution, which means that the user does not have to download any additional application or browser.

InfoGin's platform reduces the download time by compressing and caching as well as converting the Web's rich functionality, which the iPhone safari browser does not support.

InfoGin's patented technology automatically and in real-time analyzes the content of the Web page and determines the meaning of each and every object in the page.

The objects are then prioritized according to their importance. A functionality layer handles the web page's functionality and behavior, an adaptation layer

reformats the content according to the device's physical and network characteristics and an optimization layer reduces the latency and download-time by using optimization techniques including compressions and caching.

As a result, the company claims that the web surfing experience is optimized with a look and feel as if the Web page had actually been customized manually for the specific device.

A Smart Navigation layer is presented on top of the content to allow the end user to navigate and browse in the simplest way to simulate the real Web experience.

A mobile Internet user can reach the desired content with a minimum number of clicks via direct access to Web page sections, such as the navigation bar, log-in form, search form and so on.

To learn more, go to www.infogin.com.

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