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Juniper: Mobile music, games and TV to reach $34B by 2010 - maybe Bernard Cole Hampshire, UK - A new report from Juniper Research has found that the combination of greater 3G adoption and a marked increase in rich media, made-for-mobile content will drive mobile entertainment revenues to $47.5 billion by 2010. However, the Juniper researchers caution that entertainment service adoption will be retarded unless improvements are made in areas such as the user interface, network coverage and the excessive cost of data services. It also notes that in some mobile areas -- such as gambling, adult content and some social networking services -- national and international legislation could either adversely impact on growth, or in some cases prevent any service deployment. "Traditionally, services such as ringtones and wallpapers accounted for the bulk of mobile entertainment services,” said report author Dr Windsor Holden. “However, usage patterns are changing rapidly with the increasing availability of more sophisticated and attractive content such as streamed and broadcast video, social networking services and multiplayer games, which have been designed specifically for the mobile environment." To learn more, go to www.juniperresearch.com. For more information about topics, issues and technologies mentioned in this story go to the flashing icon in the upper left corner on any page or go to the iAppliance Web Views page and call up the associatively-linked Java/XML-based Web map of the iApplianceWeb site. |
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