|
|
|
|
|
|
|
||
|
|
|
|||
 |
|||||
 |
     
|
 |
Juniper: mobile purchases of mobile services rises Bernard Cole Hampshire, England -- A new analysis by Juniper Research of the global mobile purchases forecasts that 2.1 billion mobile subscribers will "pay by mobile" for digital goods downloaded to their mobile phones by 2013. Juniper Research defines digital goods as music (ringtones and full tracks), tickets, TV, user-generated content, infotainment and games. "Many digital content goods and services are becoming basic 'must haves',” said report author Howard Wilcox, “particularly in the sub 35 age group. “Devices like the iPhone -- even in its 3G incarnation -- are undoubtedly contributing to consumer awareness and usage of mobile music services. People who are 15 to 20 today will expect to buy directly with their phones and will drive this market over the next few years." According to the study, mobile users can be expected to make at least two payment transactions per month for digital goods by 2013 and nearly half of all mobile phone users will have bought digital goods at least once with their phones by 2013. The two leading regions (Western Europe and Far East & China) will account for over 50% of the total digital goods gross transaction market value by 2013. "Even though typical transaction sizes will remain in the $3-$5 bracket,” said Wilcox, “a sufficient number of users will be using their mobiles to buy music, games, tickets, infotainment and the other digital goods sufficiently often to see gross transaction value grow nearly seven fold by 2013." To learn more, go to www.juniperresearch.com/. For more information about topics, issues and technologies mentioned in this story go to the flashing icon in the upper left corner on any page or go to the iAppliance Web Views page and call up the associatively-linked Java/XML-based Web map of the iApplianceWeb site. |
 |
|
|||||
Terms and Conditions Privacy Statement |
||||||||||
